Pandemic helped kirana stores embrace technology: EY survey
20% of kirana owners in metros and non-metros started leveraging online platforms to get a steady supply of goods
NEW DELHI : The nationwide lockdown prompted kiranas to adopt technology quickly as millions of households moved online to buy essential supplies. As much as 40% respondents were keen to partner with online delivery and supply chains, according to a survey of kirana store owners across 12 cities by consultancy EY. This led to faster digitization of 12 million kiranas, which form the bulk of retail trade in the country.