Popularity of Korean shows creates opportunity for Korean packaged foods
- Together, the admiration and adoption of Korean ethos through its entertainment content could result in an uptick in opportunity for Korean food manufacturers, ingredients and condiments makers, as well as the food services industry, a report said
Rise in viewership of Korean series and popularity of K-pop music could translate into a business opportunity for Korean packaged food brands in India, said a new survey by market research firm Euromonitor.
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