Social media platforms lead social commerce in India: Report2 min read . Updated: 01 Nov 2021, 03:09 PM IST
- These channels largely target shoppers in India’s smaller cities and deal with mostly non-branded goods such as apparel, beauty and personal care, footwear, electronics and home utilities
New Delhi: India’s social commerce market, pegged at $800 million, is largely driven by social media platforms such as Instagram, Facebook, WhatsApp, Trell, and Chingari. These platforms dominate 65% of the social commerce market in India, the rest lies with e-commerce led platforms such as Meesho, GlowRoad, Dealshare, Shop101, according to a recent report by consulting firm Wazir Advisors.
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