Why super apps will be a tough business in India10 min read . Updated: 11 Apr 2022, 01:33 AM IST
- The idea is in vogue but what works in China may be difficult to pull off in India
- Even if a super app is architected smartly and has customer-centric thinking, it is bound to come under increasing scrutiny. Big-tech is fighting monopoly charges across the free world
BENGALURU : Two ideas with diametrically opposite beliefs will play out in India over the next several months. One is attempting to create a network based on open protocols that would power local commerce around mobility, grocery, food, travel and entertainment. The goal is to strengthen digital inclusion by enabling and empowering the ‘little guy’. Unsurprisingly there are no big announcements. In contrast, the other idea is about creating a walled garden. Unsurprisingly again, the Indian Premier League (IPL) is the launch-pad.
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