The great Indian grocery gig in the sky
As startups and global giants gear up to change how Indians buy grocery, the kirana store is finally in the picture
Mumbai/New Delhi: For roughly a year, Dilip Kumar’s small ready-made garments shop near the Gurugram railway station has adopted one of the oldest tricks known to big business houses: diversification. The shop doubles up as a tiny warehouse to store groceries from online supermarket Grofers. While his father manages the storefront, 27-year-old Kumar is out knocking on doors in his new avatar as a Grofers service partner.