The race to take fashion retail online
- Post-covid, apparel retailers are scrambling to build e-experiences. It’s turning out to be a steep learning curve.
- Retailers will have to quickly build more sophistication with online channel, including battling issues around fits, returns, putting full-price of products online and ensuring speed of delivery.
In 2020, 22-year-old Bhavya Guglani spent a significant part of her monthly salary shopping online, with a little help from eight shopping apps that she checks ever so often on her iPhone 11—for bargains on sneakers, bags and jackets.
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