Home / Industry / Retail /  Trent eyes 10% of sales from new shopping site in 4 yrs

Tata Group’s retail arm Trent Ltd expects to earn 10% of its sales from its new shopping site in the next four years, a top company executive said. Westside runs 169 stores in 88 cities, with its large-format outlets selling branded apparel, footwear and accessories, besides home furnishings and decor largely through its owned labels.

Earlier, Tata Unistore, which runs the e-commerce platform Tata CLiQ, exclusively sold Westside branded products, including clothing, footwear and home products. However, the retail chain was carved out into a separate e-commerce site delivering to 14,000 pin codes late last year. P. Venkatesalu, executive director, finance, and chief financial officer, Trent attributed this to the consumer pivot to online shopping that picked up during India’s coronavirus lockdown.

“We have always been present online through TataCliq with an exclusive Westside online storefront. The pandemic has only accelerated consumer sentiment to buy online and .com is just an additional storefront where we wanted to improve the look and feel of the site and include a larger range of products which was not possible on Cliq," he said.

Venkatesalu said while it is too early to predict the site’s standalone performance, sales are growing 30% month-on-month.

“As it is a standalone site, it is too early to talk about the evolution of sales, but we are optimistic. So far, the demand for fashion retail is moving in the right direction across all channels. Our conversions are stronger than we expected, and sales are growing at 30% rate month on month," he said.

Venkatesalu said the retailer does not expect shoppers to turn away from stores and move solely to digital-only shopping formats. Physical touch, feel and need for fits will remain key purchase drivers, he said. Expansion online will have no impact on the retailer’s future expansion plans. “We want to follow the customers and be available to them in whichever way they want to interact with our brands. Our store expansion continues unabated," he said.

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