3 min read.Updated: 21 May 2020, 11:21 PM ISTJoydeep Bhattacharya,Arpan Sheth,Radhika Sridharan
New consumer preferences and business models will blur the traditionally hard lines between online and offline
Retail in India, both online and offline, has been witnessing monumental changes over the past two years. Offline modern trade grew at 20% and gained share in India’s approximately $900 billion product commerce market. The expansion of Flipkart and Amazon across categories, and Swiggy and Zomato in food delivery in the past two years, is more than what offline players had managed in 20 years, placing India on track to “leap-frog" from traditional commerce. Vertical specialists, such as BigBasket, Myntra and Nykaa, began to upend incumbent offline players. And, sure enough, regulatory uncertainties kept everyone on their toes.
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