New TRAI rules: DTH players to offer customised best fit plans

  • Customised according to your TV viewing pattern, the best fit plan may soon become your default plan
  • The cost of the best fit plan cannot be more than your existing tariff plan, says TRAI

NEW DELHI : Confused about how to select TV channels after new regulations by the Telecom Regulatory Authority of India (TRAI) made it must to choose 100 channels in a base pack of 130? The market regulator has now instructed all DTH and cable TV service providers to offer best fit plans to all subscribers.

Customised according to a household’s TV viewing pattern and languages spoken, the best fit plan may soon become your default plan till the time you exercise a choice.

In the latest statement issued by TRAI, the authority has requested all service providers to create best fit plans for subscribers who have not exercised their options according to the new regulatory regime.

Explaining the reason behind the move, it said that a few cases have been reported recently where pay channels of subscribers who have not exercised the options have been deactivated. “Such incidents are causing hardship to the subscribers," it said.

TRAI has also accepted that as the new regulation on selecting channels by subscribers had been introduced for the first time in India, some subscribers are facing difficulties in making the selection.

What is the best fit plan?

To be launched soon by service providers, the best fit plan shall be designed based on which TV channels and genres you have been watching so far, besides the languages you speak. Therefore, even if your neighbours have the same DTH service provider they may be offered a different pack, according to their consumption pattern.

What is the price of the best fit plan?

Unlike the base pack of 130, TRAI has not defined the price of the best fit plan. However, it has issued instructions that operators should ensure that the cost of the best fit plan cannot be more than the existing tariff plan of the subscriber.

What if you don’t like the best fit plan?

You can change your best fit plan anytime until 31 March. DTH or cable TV service providers will have to convert their best fit plans to the desired pack within 72 hours. After March, you may have to wait until the next billing cycle.