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Vi plans to target customers in the age group of 18-45 years, who use smartphones, for its edtech and healthcare offers (Mint)
Vi plans to target customers in the age group of 18-45 years, who use smartphones, for its edtech and healthcare offers (Mint)

Vi partners edtech, healthtech firms to boost revenue

According to Trai, Vodafone Idea lost 1.2 million wireless subscribers in August, shedding users for the tenth straight month, while rivals Reliance Jio Infocomm Ltd and Bharti Airtel Ltd added more customers

Partnerships with edtech and healthtech companies will help build a future revenue stream for Vodafone Idea Ltd (Vi), said the telco’s marketing director Avneesh Khosla. However, Khosla did not say how these collaborations will generate revenue for the cash-strapped company that owes hundreds of billions of rupees to the government.

Vodafone Idea has partnered with edtech firms upGrad, Udemy and Pedagogya, and signed up health and wellness companies such as Mfine, Cure.fit and 1mg as partners. For business-related help, Vi has tied up with Eunimart, Hubbler and Fiskl. The telco plans to onboard more partners in these areas to offer exclusive services to its customers.

“It is going to be a meaningful revenue stream...this (the partnerships) is again something that we have very very clearly outlined as one of our strategic moves as we move forward... A strong source of revenue for us as we move this agenda forward," Khosla said on Friday.

Widening its range of services comes amid the Birla group company losing millions of customers every month. According to the Telecom Regulatory Authority of India (Trai), Vi lost 1.2 million wireless subscribers in August, shedding users for the tenth straight month, even as rivals Reliance Jio Infocomm Ltd and Bharti Airtel Ltd added customers.

Customers in the age group of 18-45 years who use smartphones across urban and rural areas, are the target for offers being made by Vi in edtech and healthcare, Khosla said. There is an increase in demand for digital services in rural areas, he said.

“It’s not necessarily only urban...There is a fair amount of interest as far as rural is concerned. We definitely see a lot of rural areas actively participating digitally, whether it’s over-the-top content, education or healthcare," Khosla said.

Vodafone Idea customers will have more such offers in the next few weeks, according to the company. These will be available on the Vi app to all prepaid and postpaid customers of the telco.

“Having established pan-India 4G coverage for 1 billion Indians and delivering fastest 4G speeds, Vi is now bringing in a range of new-age service offerings to address the digital shift in customer behaviour," said Ravinder Takkar, chief executive, Vodafone Idea.

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