New Delhi: Reliance Industries Ltd has more than halved the price of its 4G feature phone -JioPhone- from 1500 to 699 as part of a limited period Diwali offer.

With this, the operator aims to on-board more subscribers and migrate them from 2G and 3G currently to 4G technology.

This price is far lower than many 2G feature phones in the market, Jio said in a statement adding that it has already sold 7 crore JioPhone handsets.

For customers who avail the Diwali offer, Jio will also offer additional data benefits worth 700. And for the first seven recharges that the consumer does, Jio will offer 99 worth of data, it said.

The offer is available from 4 October to 28 October.

The price-sensitive handset market has also undergone a sea change after Jio in 2017 introduced a cheap 4G handset JioPhone with a refundable deposit of 1,500.

In July 2018, the company also announced another device JioPhone2 at an introductory price of 2,999 with an option to exchange an old feature phone for a new Jio Phone by paying just 501.

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