New Delhi: Reliance Industries Ltd has more than halved the price of its 4G feature phone -JioPhone- from ₹1500 to ₹699 as part of a limited period Diwali offer.
With this, the operator aims to on-board more subscribers and migrate them from 2G and 3G currently to 4G technology.
This price is far lower than many 2G feature phones in the market, Jio said in a statement adding that it has already sold 7 crore JioPhone handsets.
For customers who avail the Diwali offer, Jio will also offer additional data benefits worth ₹700. And for the first seven recharges that the consumer does, Jio will offer ₹99 worth of data, it said.
The offer is available from 4 October to 28 October.
The price-sensitive handset market has also undergone a sea change after Jio in 2017 introduced a cheap 4G handset JioPhone with a refundable deposit of ₹1,500.
In July 2018, the company also announced another device JioPhone2 at an introductory price of ₹2,999 with an option to exchange an old feature phone for a new Jio Phone by paying just ₹501.