Will ‘Sabse Pehle Life Insurance’ make a mark?
Taking a cue from the success of ‘Mutual Funds Sahi Hai’ campaign, Life Insurance Council launches similar slogan with an eye on boosting penetration
It’s an opportunity to segregate life insurance based on protection and protection-cum-investment
In March 2017, the Association of Mutual Funds of India (Amfi) launched a campaign with the tagline Mutual Funds Sahi Hai, which is seen as hugely successful, with more and more people buying funds. The insurance industry has now come up with a similar campaign, Sabse Pehle Life Insurance, with an eye on boosting penetration. Industry body Life Insurance Council announced the campaign last week to increase awareness and help people understand the true purpose of taking life insurance.