What’s driving Go Digit’s impressive growth
SummaryIn just five years, Go Digit has grown to become the 13th largest non-life insurer in India. On the back of this growth, it filed for an IPO last week.
In its short five-year existence, India’s youngest non-life insurer shares a similarity with the early years of cricketer Virat Kohli, who is also its brand ambassador and a minority shareholder: a prodigious promise. In a fragmented industry of 31 insurers, Go Digit is already ranked 13th by gross direct premiums underwritten in 2022-23, according to industry body General Insurance Council. On the back of this consistent and high growth, Go Digit filed for an initial public offering (IPO) last week.