Buying gold this festive season? Know how to check purity and hallmark before you shop

In India, consumers usually invest in physical gold, like jewellery, coins, or bars. However, as prices surged this year, people are also buying impure gold, like 9 karat gold. Here's how to check gold purity.

Written By Swastika Das Sharma
Updated19 Oct 2025, 12:32 PM IST
Indians are buying gold on Dhanteras and Diwali
Indians are buying gold on Dhanteras and Diwali(AP)

The festive season is in full swing, with lakhs of Indians buying gold on Dhanteras and Diwali. Consumers are buying gold jewellery prior to the wedding season as well, since it is soon to kick in too. Dhanteras and Diwali are considered auspicious occasions to buy gold.

According to trading bodies, Indians have already purchased gold worth 60,000 crore on the occasion of Dhanteras. Jewellers are expecting this number to increase even as volume dipped this year on Dhanteras due to a surge in gold prices, which reached a peak of 1,32,000 for 10 grams. However, the steep increase in gold price during Dhanteras has prompted the record amount of purchase.

People buying the gold and silver jewelry on the occasion of Dhanteras at PP Jewellers, Karol Bagh in New Delhi, India, on Saturday, October 18, 2025.

In India, consumers usually invest in physical gold, like jewellery, coins, or bars. However, as prices surged this year, people are also buying impure gold, like 9 karat gold.

The impurities in gold in order to follow sustainable pricing has left buyers confused about the purity of gold jewellery. The purity of gold is usually checked through hallmarking.

Here is how to check the purity of your gold and the hallmark before buying.

Also Read | Gold, silver prices see massive fall after touching record high; here's why

How to check purity of gold?

  • Hallmark: In India, the Bureau of Indian Standards (BIS) certifies gold with a hallmark stamp. If you see a gold hallmark number like 916, you can be sure about the purity of the gold. Hallmarking is a mandatory system all jewellers are required to follow before selling gold, and acts as a certificate to verify its purity.
  • Acid Test: This method to check gold purity is widely popular among jewellers. A drop of nitric acid is used on a tiny scratch on the gold surface after it is rubbed with stone. The reaction reveals the purity.
  • Magnet test: Gold is non-magnetic, so you will be easily able to tell the difference by placing a strong magnet near the gold. If the piece gets attracted towards the magnet, it is impure.

Also Read | Gold, silver rush drives Dhanteras sales, buyers spend ₹1 lakh cr
  • Electronic testing: Electronic testers are easy-to-use tools that can determine gold purity by checking its conductivity. They send an electric charge to gold items matching the resistance to gold, like 14K or 18K.
  • Fire Assay Method: This is the most reliable form of testing gold. The method involved melting down the gold and analysing its content. While it is highly accurate, the fire assay method destroys a little amount of gold.

What is hallmark?

Hallmarking is the accurate determination and official recording of the proportionate content of precious metal in a precious metal article. In India, the BIS certifies hallmarked gold.

How to check hallmark?

There are several components in the hallmark that you need to check before you buy gold on Dhanteras or Diwali.

First, check if your gold jewellery or article has the BIS logo.

Next to the BIS logo, there will be the purity in karat and fineness mark like 22k or 18k to help buyers easily figure out the purity of the metal.

Also Read | RBI gold reserves cross $100 billion mark for first time amid price rally

Next to it is the logo or number of the assaying or hallmarking centre, so that buyers can later authenticate the validity of the hallmark.

The last sign to look for is the jeweller's mark or number that is registered with the BIS.

In the newer format, customers can check the BIS logo, the purity mark and a six-digit number, which is the Hallmark Unique Identification Number (HUID).

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