Bitcoin price today surges past $96,000, highest in 2 months — Why is the world's largest cryptocurrency rising?

Bitcoin price today: World's largest cryptocurrency Bitcoin went past the $96,000 mark today, 14 January, scaling its highest level in two months. The cryptocurrency has so far in January seen a solid run, rising above 10% this month.

Bitcoin price today was up by around 5% at 96,011.62 in the last 24 hours, which was the days high, as per data by CoinMarketCap. At 7:50 am IST, Bitcoin prices were up by 4.6% at $95,372.06, the data showed.

Going by the trends, Bitcoin price has been up by over 10% this year, but analysts expect a short-term deficit in the coming days.

“Crypto is trending upward but faces a short-term demand deficit and technical resistance, lacking the structural allocation bid seen in physical industrial chains. The medium-term story is institutional and potentially sovereign: Morgan Stanley’s filing for Bitcoin and Solana trusts signals a new phase of Wall Street competition in crypto products, while discussions around national strategic reserves (e.g., U.S. legislative conversations and emerging-market evaluations) could create a new source of inelastic demand in 2026,” according to the latest weekly report by Binance, shared with Livemint.

Why is Bitcoin price up today?

In 2025, Bitcoin, one of the most popular digital assets across the world, suffered a slump of more than 6% and ended the year on a muted note , trading in a narrow range and proving largely indifferent to rallies in stocks and precious metals.

However, as January began, Bitcoin prices flashed signs of a potential breakout throughout the month.

According to experts, the token is set to gain grounds on various factors.

“Recent developments around the Digital Asset Market Clarity Act have played a meaningful role in Bitcoin’s move toward the $95k mark over the past day. The latest draft brings much-needed clarity on how digital assets are regulated, clearly separating market oversight under the CFTC from investor protection and fraud enforcement under the SEC. This kind of regulatory certainty is exactly what long-term capital looks for. At the same time, global markets have turned slightly risk-on after the World Bank’s improved growth outlook,” said Nischal Shetty, founder at WazirX.

The first half of January is showing firm grounds over consistent buying interest among other factors, traders and analysts said.

“Bitcoin trading at its highest levels in nearly two months, climbing above the $96,000 mark, reflects a clear shift in market structure as the new year unfolds. After an extended crypto winter marked by cautious positioning and constrained liquidity, the first half of January is showing improving strength, with Bitcoin firmly leading the recovery,” said Avinash Shekhar, co-founder and CEO at Pi42.

"Over the past week, price action has followed a steady upward path, supported by consistent buying interest and the ability to defend key support zones. The market spent several sessions consolidating above the $92,000 level, which helped absorb supply and build momentum. A decisive move past the $94,500 resistance then unlocked fresh demand and forced the exit of leveraged short positions, accelerating the rally. Importantly, this advance has not seen sharp reversals, suggesting growing conviction rather than speculative excess. Supportive macro signals, including stable US inflation data, have eased rate related pressure, while recent ETF selling appears to have cleared weaker hands. This leaves Bitcoin structurally positioned to challenge the $100,000 level if current conditions hold,” he told Livemint.

“Medium term, I think we could see investors allocate more to Bitcoin on a gold-catch-up narrative — and other risk-on assets are having a great time,” Justin d’Anethan, head of research at Arctic Digital, was quoted as saying by Bloomberg.