Simca Advertising IPO GMP signals 17% listing pop: Check subscription and other details on Day 3 of the offer
Simca Advertising IPO GMP today is ₹31 as against ₹30 on Monday and ₹14 a day before that, signalling growing investor interest in the counter. At the current GMP, Simca Advertising IPO listing price could be ₹214, suggesting a listing pop of 16.9%.
Simca Advertising IPO Day 3: The initial public offering (IPO) of Simca Advertising, which entered its last day of bidding today, 12 May, has seen a strong demand from investors so far. The SME IPO is also tracking attention in the grey market, the latest trends show.
The offer by the advertising agency had opened for bidding last Friday, 8 May, looking to raise ₹58.04 crore from investors. The offer is entirely a fresh issue of shares priced at ₹174 to ₹183 apiece.
Investors can apply for the offer in lots of 600 shares. For retail investors, the minimum investment is two lots amounting to ₹2,19,600.
The company plans to use the proceeds from the share sale for the purchase and installation of LED scenes, funding strategic collaboration with Capital World Media Services for monetisation of 20 LED advertising screens, meeting incremental working capital needs and general corporate purposes.
The allotment for Simca Advertising IPO is slated to be finalised on 13 May, with the listing likely on the NSE SME platform on 15 May.
Simca Advertising IPO Subscription Status
Simca Advertising IPO was booked 10.60 times so far on the third day of the bidding process as of 11 am. The individual portion of the offer was booked 10.66 times, while the non-institutional investor (NII) quota was subscribed 9.63 times.
Meanwhile, the qualified institutional buyer (QIB) segment saw 12.53 times bids.
Simca Advertising IPO GMP
The grey market premium (GMP) for Simca Advertising IPO jumped on the final day of subscription, according to data from investorgain. com.
Simca Advertising IPO GMP today is ₹31 as against ₹30 on Monday and ₹14 a day before that, signalling growing investor interest in the counter. At the current GMP, Simca Advertising IPO listing price could be ₹214, suggesting a listing pop of 16.9%.
About Simca Advertising
Simca Advertising, established in 2022, provides advertising services, with a focus on Out-of-Home media in the city of Maharashtra.
The company provides a range of OOH advertising options, including hoardings, gantries, bus panels, shelters, kiosks, utilities, and vinyl signage, to help brands connect with audiences in public spaces.
It has a diversified client base across multiple sectors, including advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organisations.
Socradamus Capital is the book-running lead manager, and MUFG Intime India is the registrar of the issue.
Disclaimer: This story is for educational purposes only. We advise investors to check with certified experts before making any investment decisions.
About the Author
Saloni Goel has over nine years of experience as a business journalist, with a strong track record of covering the financial markets. Over the course of her career, she has reported extensively on global and domestic equities, IPO market activity, commodities, and broader macroeconomic trends. Her reporting reflects a keen eye for detail, data-driven analysis, and the ability to spot emerging themes early.<br> At Mint, Saloni has been part of the markets team for nearly two years, where she currently works as Chief Content Producer. In this role, she plays a key part in shaping market coverage, driving editorial strategy, and ensuring timely, accurate, and insightful reporting across. She has been closely involved in breaking news coverage and in crafting stories that help decode the complex financial developments.<br> Before joining Mint, Saloni worked with some of India’s leading business newsrooms, including The Economic Times and Business Standard. Throughout her career, she has worn multiple hats—ranging from reporting and editing to contributing in-depth features and identifying new storytelling formats and market trends.<br> Her experience in fast-paced digital newsrooms has given her an edge in simplifying complex market concepts without losing analytical depth. Outside of work, Saloni enjoys reading books and spending time with her pet.
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