As FMCG cos move towards better growth in 2021, some risks and questions remain
While consumer staples firms faced initial disruptions due to the pandemic, by the September quarter, things were looking much better. The improving momentum is expected to continue in the December quarter as well
The fast-moving consumer goods (FMCG) sector has been relatively cushioned during the pandemic. That’s not surprising. Most FMCG products were categorized as essential when the covid-19 lockdown began. True, even within FMCG companies, products that were discretionary in nature, were impacted adversely. But to that extent, demand for essentials in the portfolio, helped.
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