Multiplexes have felt the heat of the ‘boycott Bollywood’ trend as audiences reject poor content.
Shares of multiplex chains PVR Ltd and Inox Leisure Ltd were down 5% each on Friday, a day when Brahmastra: Part One — Shiva released. Investors were nervous amid mixed reviews for the much-awaited Ranbir Kapoor and Alia Bhatt starrer. However, reports now indicate that the box office collections have improved, breaching the key ₹100 crore mark. By Tuesday, shares of both companies recouped the losses and were just slightly lower than where they were before the film’s release.