Eyewear brand's shares soar after deal with Instagram influencer Chiara Ferragni1 min read 13 Sep 2021, 06:23 PM IST
Working with Ferragni has boosted other Italian fashion stocks in recent months as well
Stock market capitalisation of footwear maker Tod’s SpA jumped more than doubled after Ferragni was appointed to its board
Shares of eyewear brand Safilo Group SpA rose more than 14% on Monday after top fashion and Instagram influencer Chiara Ferragni signed a deal with the Italian company. The stock rose to its highest since September 2018.
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