(Reuters)
(Reuters)

ITC shares gain 2% after cigarette prices of Bristol, Flake Excel and Capstan hiked

  • ITC has hiked the price of Flake Excel by 11%, Bristol by 6.7% and Capstan by 14.5%
  • At noon, ITC shares were trading at 286.80, up 1.47%, on the BSE

NEW DELHI: Shares of ITC Ltd jumped over 2% in morning trade after the leading cigarette maker increased the price of three brands - Bristol, Flake Excel and Capstan.

At noon, ITC shares were trading at 286.80, up by 1.47%, on the BSE. After opening at 284.50, ITC shares touched a high of 288.90 during the day.

On NSE, the shares were trading at 287.65, up 1.8%.

The Kolkata-headquarted company has increased its prices by about 7% to 14%, PTI reported. "Prices of a few select brands have been marginally revised," a company spokesperson said.

Price of Flake Excel has been hiked by 11%, Bristol by 6.7% and Capstan by 14.5%.

These three brands together contribute around 10% to 13% of total cigarette sales of ITC.

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