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Stewart Butterfield, CEO and co-founder of Slack. (Bloomberg)
Stewart Butterfield, CEO and co-founder of Slack. (Bloomberg)

Slack primed as the latest unicorn to make market debut

  • The US-based software firm is expected to be valued at around $17 billion when it enters the market on Thursday
  • CEO and co-founder Stewart Butterfield describes Slack’s technologies as a ‘brand new category of software’ that replaces email in a company

NEW YORK : The 2019 parade of big new Wall Street entrants continues this week with the debut of Slack Technologies, underscoring investor hunger for new companies in spite of some high-profile stumbles.

Nearly halfway through the year, US markets are on track for one of the biggest initial public offering (IPO) seasons ever in terms of money raised following a stream of offerings from former “unicorns," private companies worth more than $1 billion.

Yet two of this year’s biggest names—Uber and Lyft—currently trade below their IPO price, along with Snapchat, which has lagged its initial price for most of the time since it went public in March 2017.

Still, there have also been plenty of prominent companies that have risen since their initial public offerings, including jeans company Levi’s, Tradeweb Markets, which builds electronic marketplaces, Zoom Video Communications, and mobile application and software system Pinterest.

“The public has a huge interest" in new companies, said JJ Kinahan, chief market strategist at TD Ameritrade, adding that the mixed performance of the 2019 ex-unicorn class is comparable to that of the broader market.

“There aren’t a lot of other choices besides IPOs for investors seeking growth," said Gregori Volokhine, president of Meeschaert Financial Services, who attributes the rush of funds in part to central bank policies promoting liquidity.

“There’s an excess of underinvested funds worldwide," he said. In terms of sheer volume, the number of IPOs in 2019 so far—93—is roughly equal to last year’s figure, as per Dealogic.

But the funds raised, $34.5 billion, stand 13.6% above last year’s sum and the highest for the comparable period since 2000, according to Dealogic data. A cloud-based software company that markets online tools for information sharing and workflow management, San Francisco-based Slack parts ways from the other big firms this year by opting for a direct listing instead of an IPO.

This approach, which was also employed by Spotify last year, cuts down on fees to investment bankers in IPOs. Although existing shares can be sold, a direct listing does not issue new shares, averting share dilution but also forgoing the new funds raised in an IPO. The process can also be riskier in terms of share price volatility compared with an IPO, where underwriters line up investors in advance. In a direct listing, shares are exposed more directly to the open market.

Slack chief executive and co-founder Stewart Butterfield described the company’s technologies as a “brand new category of software" that replaces email in a company.

Current customers include Nordstrom, Ford and HSBC and the company has more than 95,000 paid customers overall. “It turns email to messages and organizes them into team, project and topic based channels instead of individual in-boxes," Butterfield said in a 10 June conference call.

The firm, which is expected to be valued at around $17 billion when it enters the market on Thursday, reported revenues of $134.8 million in the quarter ending 30 April, up 66.7% from the year-ago period. But Slack, which has been unprofitable the last three years, reported a $33.3 million loss during the period, 34% more than last year’s loss.

Of course, many unprofitable firms have gone public and done well in the market. Yet the murky profit outlook at Uber and Lyft have been seen as factors in their lackluster performance since going public.

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