Small-cap stock Adcounty Media surged as much as 4.40% to ₹126.90 in Tuesday's trading session after the company announced the launch of ‘OPSIS Ads’, which is a mobile-first performance advertising platform.
However, the small-cap stock has fallen 10% in the past five trading sessions and over 36.53% in one month. The stock has declined around 7% since its listing in July this year.
Adcounty Media share price made a bumper debut on the BSE SME today. The stock was listed at ₹130, which is 52.94% higher than the issue price of ₹85.
What's behind the surge?
In an exchange filing, Adcounty Media said that the ‘OPSIS Ads’ platform has been developed as part of the company’s strategy to strengthen its ad-technology portfolio and expand its presence in global digital advertising markets.
OPSIS Ads is an AI and ML-driven performance advertising platform designed to support mobile user acquisition, campaign optimisation, and monetisation for advertisers and app developers. The platform enables real-time optimisation, intelligent audience targeting, unified cross-platform tracking, and transparent performance reporting.
“The introduction of OPSIS Ads aligns with the Company’s long-term growth strategy in the global adtechnology space and is expected to enhance its digital advertising offerings and international reach,” said Aditya Jangid, Chairman and Managing Director of Adcounty Media India Limited.
According to the filing, the key capabilities of OPSIS Ads are - AI/ML-based real-time campaign optimisation, intelligent audience targeting and mobile-first ad delivery, unified tracking across iOS, android, and Web, advanced analytics with transparent reporting, enterprise-grade fraud detection and brand-safe advertising, and integration with leading Mobile Measurement Partners and retargeting support.
Founded in 2017, AdCounty Media has quickly become a prominent digital-first AdTech company with operations in eight countries. The company offers a wide range of advertising solutions that utilize automation, Artificial Intelligence, and programmatic advertising. Their services are tailored to support businesses in sectors such as e-commerce, BFSI, gaming, edtech, FMCG, and travel, with an emphasis on user acquisition, brand growth, and lead generation.
Disclaimer: This story is for educational purposes only. Please consult with an investment advisor before making any investment decisions.
