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Home / Markets / Stock Markets /  Why Tata Coffee share price soared 7% today

Tata Coffee share price has been skyrocketing ever since the Indian markets opened today. Tata Coffee shares today opened with an upside gap of 2.25 per equity share and went on to make an intraday high of 214.55 — near 7 per cent up from its yesterday's close of 198.95 per share levels. According to stock market experts, this rise in Tata Coffee shares is due to the spike in coffee price in the international market. They said that in the last three days, coffee price in the global merchandise has gone up to the tune of 20 per cent. They went on to add that street has gone highly bullish on the counter as beverage company is expected to get margin benefit due to the rise in coffee price in the international market. They advised investors to buy this Tata group stock as it may go up to 270 in next 6 months.

Speaking on the reason for rise in Tata Coffee share price; Ravi Singhal, Vice Chairman at GCL Securities said, "Tata Coffee share prices are soaring today because coffee price in the international market has shot up around 20 per cent in the last three days. Due to this sudden spike in coffee price, the Tata group company is expected to get margin benefit without altering the price. In fact, the coffee price rise is expected to continue for next two to three months, so Tata Coffee upcoming quarterly result is expected to come strong and hence market has gone highly bullish on Tata Coffee shares."

Suggesting investors to initiate momentum buy in Tata Coffee shares; Sumeet Bagadia, Executive Director at Choice Broking said, "One can initiate momentum buy in this Tata group stock for the immediate short-term target of 220 to 230. Once can keep on adding till the stock price is above 205 maintaining stop loss at 200."

Unveiling investment strategy for long-term investors; Ravi Singhal of GCL securities said, "Investors can buy the counter at around 210 for the 6 months target of 270 maintaining stop loss at 188."

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