Yaap Digital IPO listing: Shares list at ₹127, a discount of 12.4% from SME IPO price
The SME IPO of Yaap Digital, which aimed to raise ₹80.11 crore, opened on February 25 and closed on February 27. It was oversubscribed 4.26 times, but shares listed at ₹127, reflecting a 12.4% drop from the issue price of ₹145.
Yaap Digital IPO Listing: Yaap Digital share price made a weak debut in the Indian stock market today, March 5. Yaap Digital share price was listed on Thursday at ₹127 apiece on NSE SME, a discount of 12.4% from its issue price of ₹145.
The IPO outperformed Street expectations, as seen from the grey market premium (GMP). The GMP for the IPO stood at ₹0 per share, which indicated a likely listing price of ₹145 — same as IPO price.
Yaap Digital IPO Subscription Status
Yaap Digital IPO witnessed decent subscription in the 3 days of bidding. It was subscribed 4.26 times by the end of Day 3. The retail portion was subscribed 1.61 times, the NII portion was booked 5.05 times, and the Qualified Institutional Buyers (QIBs) segment received 8.29 times bids.
The company received bids for 1.56 crore shares against 4.26 lakh shares on offer.
Yaap Digital IPO Details
The SME IPO opened on February 25 and closed on February 27, with allotments finalised on March 2.
Yaap Digital launched a book-built IPO worth ₹80.11 crore. It was entirely a fresh issue of 55 lakh shares with no offer for sale (OFS) component.
The company proposed to utilise the net proceeds from the issue primarily for strategic growth initiatives. Around ₹34 crore will be used to fund part payment of the purchase consideration for the proposed acquisition of GoZoop Online Private Limited. Additionally, about ₹4.01 crore will be allocated towards capital expenditure for establishing an AI-led Short-Form Content Production Hub (ACP Hub). The company also plans to utilise approximately ₹16 crore to meet incremental working capital requirements, while the remaining ₹14.77 crore will be deployed towards funding inorganic growth through unidentified acquisitions and for general corporate purposes. In total, the company plans to utilise ₹68.77 crore from the issue proceeds.
The IPO has a lot size of 1,000 shares. Retail investors are required to apply for a minimum of two lots, or 2,000 shares, translating into a minimum investment of about ₹2,90,000 at the upper end of the price band.
Prior to the public issue, the company secured ₹22.81 crore from anchor investors on February 24.
Socradamus Capital Pvt. Ltd. has been appointed as the book running lead manager for the issue, while MUFG Intime India Pvt. Ltd. is acting as the registrar. Giriraj Stock Broking Pvt. Ltd. will serve as the market maker for the offering.
About Yaap Digital
Incorporated in 2016, Yaap Digital Limited, commonly known as Yaap Digital or YAAP, operates as a new-age digital content and marketing services agency.
The company functions at the intersection of design, discovery, and distribution, providing integrated solutions powered by technology, data, and creative storytelling.
As of February 18, 2026, the company operated across three countries — India, the United Arab Emirates, and Singapore — under the “YAAP” brand and through its wholly owned subsidiaries.
About the Author
Pranati Deva is a seasoned financial journalist with over a decade of experience in high-pressure newsroom environments, currently working as a Senior Sub Editor at LiveMint. Over the years, she has developed a reputation for sharp editorial judgement, a strong grasp of market dynamics, and the ability to translate complex financial developments into clear, engaging stories for a wide audience. <br><br> Her core areas of coverage include stock markets, leading listed companies, currencies, and commodities, with a particular strength in fast-paced, real-time market reporting. She is known for handling breaking market news, earnings-driven stock movements, and macroeconomic developments with speed, accuracy, and context—qualities that are essential in financial journalism. <br><br> Pranati has built a diverse and credible professional track record across some of India’s most respected news organisations, including MintGenie, CNBC-TV18, Business Standard and EconomicTimes.com. During her stints at these platforms, she produced data-driven market stories, curated and steered live blogs during volatile trading sessions, and conducted interviews with market veterans, fund managers, economists, and industry experts. Her work often combines on-ground reporting with analytical depth, helping readers make sense of daily market fluctuations and longer-term trends. An alumnus of the Symbiosis Institute of Media and Communications and Hansraj College, University of Delhi, Pranati brings a strong academic foundation to her journalism. She specialises in real-time financial reporting, with a keen focus on precision, balance, and insight, aiming to decode market movements in a way that is both informative and accessible to readers across experience levels.
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