Rakesh Sheth is the founder of &Stirred, a brand of cocktail mixes. A graduate of Mumbai’s Narsee Monjee Institute of Management Studies, Sheth has over 15 years of experience with brands such as Diageo, Coca-Cola, Pernod Ricard and LVMH . He has expertise in spirits and pairing them with food as well as marketing. A music enthusiast, Sheth likes listening to B.B. King and Frank Sinatra at home, Bob Marley and Billy Joel while driving, and Bollywood music at parties.

What is your greatest extravagance?

My greatest extravagance would be my MacBook Pro.

What do you consider the most overrated virtue?

The most overrated virtue, according to me, is not saying “no". There are times when saying “no" is important. I have always loved the “purple cows" in the herd and don’t really favour the Yes Man.

Which words or phrases do you most overuse?

You would most often hear me say, “If you can’t romance it, you won’t appreciate it."

Which talent would you most like to have?

I would love to be able to play the saxophone.

If you could change one thing about yourself, what would it be?

I am working on giving myself a pause of 15 seconds before reacting to any situation.

What is your most marked characteristic?

The marked characteristic that I’m known for has to be my loud and contagious laughter.

What is your most treasured possession?

A balanced mind will definitely be my most treasured possession.

What is your greatest regret?

I could have been better yesterday is my everyday regret.

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