Home >Lounge >Business Of Life >How a hopping desk lamp ended up in Pixar
Pixar won 15 Oscars, nine golden Golden Globes and 11 Grammys.
Pixar won 15 Oscars, nine golden Golden Globes and 11 Grammys.

How a hopping desk lamp ended up in Pixar

Luxo Jr., or a small table lamp in place of the letter ‘i’ , is a tribute to the movie that got the animation studio its first Oscar nomination

It was in 1979 when George Lucas recruited Ed Catmull from the New York Institute of Technology to head Lucasfilm’s computer division, a group charged with developing state-of-the-art technology for the film industry. In 1986, Steve Jobs purchased the division from George Lucas and established the group as an independent company—Pixar. At that time, about 40 people were employed at the firm.

Soon, Pixar started a collaboration with Disney on CAPS—computer animation production system. John Lasseter’s official directorial debut, Luxo Jr., is completed soon after and wins an Oscar nomination for the best short film (animated).

This was just the beginning—Pixar went on to win 15 Oscars, nine golden Golden Globes and 11 Grammys. As a tribute, Pixar decided to use its “good luck charm", Luxo Jr., the hopping desk lamp, in its logo.

Write to us at businessoflife@livemint.com

Subscribe to Mint Newsletters
* Enter a valid email
* Thank you for subscribing to our newsletter.

Click here to read the Mint ePaperMint is now on Telegram. Join Mint channel in your Telegram and stay updated with the latest business news.

Close
×
My Reads Redeem a Gift Card Logout