How Marico fought an aggressive giant7 min read . Updated: 02 Aug 2021, 11:53 AM IST
In this edited excerpt from ‘Harsh Realities: The Making Of Marico’, founder Harsh Mariwala writes about resisting the might of Hindustan Lever, sustaining his home-grown company against the odds, and finally acquiring HUL’s coconut oil brand
Being an entrepreneur, especially one disentangling from a family business, teaches one many lessons. One lesson that Harsh (Mariwala) swore by was never to underestimate the competition. He had an insatiable curiosity regarding competitor thought process and what the consumer felt about the brand….
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