Indians embrace crowdfunding to help covid-related campaigns
Most campaigns were for food distribution and elderly care
Crowdfunding platforms—where individuals can raise money for a cause with small donations from a large number of people—have seen an increase in the number of donations for covid-19-related campaigns
Two days after Alifya and Zafar Jhaveri, both 32, started a crowdfunding campaign to raise money and provide essentials to the needy during the lockdown, she hit her first milestone of ₹5 lakh. In 20 days, the campaign has received more than ₹17 lakh from 311 contributors, and counting. “I didn’t think we would be able to raise so much within such a short time," says Alifya, a Mumbai-based fashion stylist.