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While technology has changed everything in business, organizational management still follows age-old norms, believe authors Ram Charan and Julia Yang. In their new book, The Amazon Management System: The Ultimate Digital Business Engine That Creates Extraordinary Value For Both Customers And Shareholders, they explain how most management systems are not focused on customers or innovation, but rather on achieving incremental growth and gaining market share.

The book explains the six building blocks of the Amazon management system. Its customer-obsessed business model means it is able to defy traditional laws of diminishing returns. The talent pool is carefully defined and rigorously chosen, thereby raising the bar for both the talent pool and for the mechanism of talent acquisition and retention. Amazon also leverages modern technology to run day-to-day operations. The company, the writers say, has continued to find ways to do things differently, instead of just relying on one brilliant invention they made a long time ago. The decision-making process in Amazon follows a clear set of principles and defined tool sets, bringing consistency throughout the organization. And lastly, Amazon believes in being forever Day 1, that is to say to continue the zeal, hunger, speed and agility of a startup. There is a fascinating tale of a business transformation.

Write to us at businessoflife@livemint.com

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