Raising a toast to women with a health drink3 min read 18 Feb 2019, 11:28 PM IST
For women some of their greatest (health) concerns are fatigue and cramps during menstruation and hair fall
While the functional drinks market in India is a growing category, it is dominated by energy drinks
Having worked with brands such as Nestle and Paper Boat in the past, Ankur Goyal always knew that he wanted to do something innovative in the food and beverage space. But the trigger for his startup, &Me, which offers a range of functional beverages for women, was more personal. “My mother suffers from osteoporosis because of which she can’t climb stairs. When she visited me in the US while I was doing my MBA at Stanford, she was always in pain. I think, my inability to help her at the time was at the root of my idea of developing a product that took care of nutritional requirements for women," says the Bengaluru-based entrepreneur. According to research that they have unearthed, 15% of Indian women aged 15-49 are anaemic and 70% have chances of osteoporosis due to lack of essential micro-nutrients.