The hard thing about selling groceries online5 min read . Updated: 13 Oct 2019, 09:33 PM IST
- How BigBasket’s Hari Menon resisted the pressure to pivot, stuck to an inventory-led grocery model, and was vindicated
- If a customer can’t fill a basket with everything he needs, he will go to another store, online or offline, and buy everything there
It was a time when Tiger Global came roaring into the e-commerce scene in India. The US investment firm led an unprecedented billion dollar funding round in Flipkart in the summer of 2014. It was eyeing other internet businesses like classifieds, real estate and online grocery.
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