What’s trending? The rise of CEO activism
More company heads are breaking from tradition and taking a stand on social issues online, a move making them popular among millennials as well as helping them build brand value
Kiran Mazumdar-Shaw can be quite upfront about issues close to her heart. In a tweet in late July, the chairperson and managing director of biotechnology company Biocon asked finance minister Nirmala Sitharaman to clarify if the tax rebate she announced would be on corporate tax too. The same month, she tweeted on Nike’s innovative tribute to Chandrayaan 2 and congratulated women scientists in space science.
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