Luxury is in a flux. So says Colour Next, a trend-mapping initiative by Asian Paints with a focus on influences specific to contemporary India. At India Design ID (12-15 February) in Delhi, the brand announced its compendium of trends for 2019.
One of the key trends for the year, F-Lux, roots luxury in authentic experience, details and storytelling. Minimalism is a defining factor in this one. Hammered metal and handwoven silk are materials of choice, and textures reference the Japanese art of kintsugi. The colour palette ranges from pale beiges and ivory to deeper hues like plum, which is also Colour Next’s official colour of 2019 (titled Awakening).
But minimalism isn’t the only way forward. The Enchanted trend, which emphasizes surreal patterns and use of glass and organza, offers a larger-than-life take on design. At the other end of the spectrum, Harvest offers a fresh take on sustainability, spotlighting the use of technology and bio-materials to find new design solutions. Think organic wall paints and furniture made from fungi and snail shells. Millennials make an appearance in the final trend presented by the report—Adulting—characterized by bright colours, pop culture décor and marquee lights.
While global trend forecasting organizations like Pantone make headlines with their annual pick, Colour Next focuses on the Indian mood and regional cultures. “We see international influences, as well as what’s happening in our country," says Amit Syngle, chief operating officer of the brand, adding that over 16 years, research by Colour Next has influenced varying industries, from automobiles to consumer durables. “We felt that because earlier people (in India) had nothing, they would by default take Pantone’s help. But now things are changing as people realize that Indian research is very valuable."