Opinion: Sorry Surf Excel, but your ad has a veneer of virtue-signalling4 min read . Updated: 15 Mar 2019, 03:27 PM IST
- Are good intentions enough? Could an ad have been conceived without either the Muslim child or the Hindu child stuck in a saviour/saved role?
- Given that most companies do not want to go anywhere near the giant cesspool that is public discourse about the relationship between Hindus and Muslims, Surf Excel is predictably getting praise for its bravery