The Pakistani packaged masala brand has many fans in India, despite a somewhat erratic supply chain. What makes it so popular?
Each time the supply of this particular masala blend becomes erratic in Bengaluru, foodie groups on Facebook and WhatsApp start buzzing. “I found two packets of Sindhi Biryani Masala at Aishwarya supermarket in Koramangala." “Mega More on Sarjapur Road has Haleem and Bombay Biryani." “Amazon has some varieties but they are only selling packs of 8, anyone want to split up the order?"