Is cannabis the new food obsession in Thailand?

Thais flocked to a cannabis exhibition as interest and demand in the plant surges after the government unlocked hemp use in food and cosmetics in the latest move to promote a new cash crop.

The government held a convention in Buriram province in northeastern Thailand over the weekend to educate the public on cannabis use and promote businesses. People were able to taste hemp-based noodles, ice-cream and drinks.

Hemp plants are a variety of cannabis that have higher concentrations of CBD, the non-psychoactive ingredient in marijuana, and lower levels of tetrahydrocannabinol (THC).

"Ganja (marijuana) is the rising star to bring our good quality of lives and money back in our purses as good (economy) as before and even better," said Withid Sarideechaikoo, director of Buriram public health and organiser of the Cannabis 360° event, referring to the plant's local name.

"It will bring good quality of lives to us and to the country."

Thailand has been pushing cannabis as a cash crop and state drug maker the Government Pharmaceutical Organization has said it would buy a kilogram of cannabis with 12% CBD, the non-psychoactive ingredient, for 45,000 baht ($1,500).

A group of seven individuals could form a village enterprise and seek government permission to grow hemp.

Thailand, which has a tradition of using cannabis to relieve pain and fatigue, legalised marijuana for medical use and research in 2017 to boost agricultural income.

"It is in Thais’ mindset that delicious noodle soup with beef can be enhanced with ganja," said noodle shop owner Sitthichan Wutthiphonkun.

"This thing (cannabis) will not only boost our restaurant business, but it will drive the whole economy. People will want to try it from food to cosmetics."

($1 = 30.7800 baht) (Writing by Chayut Setboonsarng, editing by Ed Osmond)