Indian fashion’s return to bold digital prints

Playful and vibrant digital prints are making a comeback   

Team Lounge
Published3 Sep 2021, 09:00 AM IST
From the Pixel range by Saaksha & Kinni 
From the Pixel range by Saaksha & Kinni

Fashion cycles are swinging back to playful and vibrant digital prints after a flurry of seasons that focused on the handmade, hand-crafted, classic and traditional. 

Here are a few ways in which Indian designers and design houses are working with digital prints in new themes, colours and patterns.

Payal Khandwala Printed Maxi Dress

Splash-patterned maxi dress by Payal Khandwala

With a bold digital print on silk organza, this maxi dress makes a statement with its bell sleeves, halter-neck inner and neck sash. 

Available on Ensembleindia.com; ₹28,500     

Iqrup + Ritz Sofia Chair

 

The Sofia chair 

The Sofia with its deep seat and tribal print is comfy and inviting. Available in over 100 patterns and solids, you can also customise it by adding gleaming brass legs for a touch of glamour. 

Avalable at iqrupandritz.com; ₹ 88,110

First Trip by Tyler Street Art

Tyler's ‘First Trip’ 

A digital print of an artwork by anonymous Mumbai street artist Tyler, originally created using city walls as canvas. Tyler’s work has been exhibited in group shows in India and Amsterdam. 

Available on Shopthemethod.com; ₹5,000

Saaksha & Kinni Bustier and Trousers

Pixel

Saaksha & Kinni Shirt & Trousers

Digitally printed co-ord set in pure woven brocade, with cropped bustier and high-waist pants. 

Available as separates on Saakshakinni.com; ₹15000–₹50,000.00

Rohit Bal Men Indigo Blue Digital Printed Shirt

Rohit Bal shirt

Linen shirt with a colourful botanical print to put those boring checks in your closet out of business. 

Available on Perniaspopupshop.com; ₹10,000

Pink Butterfly Skull Scarf With Straw Boater Hat

Myaraa hat and scarf

Part of a limited-edition collaboration between Myaraa by Namrata Lodha and Kate Stoltz, New York, these two pieces can be styled separately or together. 

Available on Myaraa.com; ₹4,999

Navy Feathers Envelope Sleeve

Laptop sleeve

Handcrafted from a mix of real and vegan leather, this peacock feather print laptop sleeve is sleek and lightweight. 

Available on Dailyobjects.com;₹1,999

Also read: Bvlgari gives mangalsutra a modern twist

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First Published:3 Sep 2021, 09:00 AM IST
Business NewsLoungeStyleIndian fashion’s return to bold digital prints

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