61% millennials willing to switch banks for digital-only experience: Survey1 min read 13 Sep 2021, 03:42 PM IST
Nearly one-third respondents have changed their primary bank in the past five years, and out of the total, about 30% made the shift for a more convenient banking experience
Convenient and quick digital interactions are fast becoming critical factors for young consumers to consider while choosing where to bank. So much so that consumers are willing to switch from traditional banks to new age neo-banks for a digital-only banking experience, revealed a survey conducted by internet-based market research and data analytics firm YouGov.
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