Akshaya Tritiya 2025: Why do people buy gold on this day? Why is it auspicious? Date, mahurat and more

Akshaya Tritiya 2025: The Hindu festival of Akshaya Tritiya, also known as Akha Teej or Akti, is being celebrated totoday on April 30, this year. The belief is that Akshaya Tritiya is auspicious and brings success and good luck.

Thus many people choose to buy gold to welcome wealth and prosperity in their lives on this day. It is also believed that the gold bought on Akshaya Tritiya, will only appreciate in value and never diminish.

Akshaya Tritiya 2025: Date, Time, Mahurat

Akshaya Tritiya is celebrated during Shukla Paksha Tritiya, in the month of Vaishakha. Further, this year, with Akshaya Tritiya 2025 falling on a Rohini Nakshatra day on April 20, it is considered very auspicious.

• According to Drik Panchang, Akshaya Tritiya is on Wednesday, April 30, 2025.
• Akshaya Tritiya Puja Muhurat: 05.41 am to 12.18 pm (a total of 6.37 hours)
• Tritiya Tithi Begins at 05.31 pm on April 29 and ends at 2.12 pm totoday (April 30).

What is the Significant of Akshaya Tritiya? Why is it auspicious?

Ruled by LorLord Vishnu, the Hindu god of preservation, Akshaya Tritiya and Parashurama Jayanti — the birth anniversary of 6th incarnation of Lord Vishnu, is usually celebrated on the same day.

What does Akshaya Tritiya mean? The term ‘Akshaya’ implies eternal, which remains forever, while ‘Tritiya’ means the third day of Shukla Paksha. As per popular belief, performing auspicious activities on this day is associated with lifelong prosperity.

What do people do on Akshaya Tritiya? Mostly people begin new ventures in business, starts jobs, enter their new house (griha pravesh), start farm activities and other new beginnings on Akshaya Tritiya. On this day, people offer prayers to the deities, decorate temples, and hold special pujas. Charity and donation mark the day, as some people even set up food stalls to feed the poor and needy.

Why do People Buy Gold on Akshaya Tritiya?

The term Akshaya, also means “never decreasing”, and as such signifies new beginnings. In India, people often buy gold as an investment, symbolising perpetual prosperity and abundance.

It is considered highly auspicious in Hindu culture to buy gold and jewellery on the occasion of Akshaya Tritiya. Gold is a symbol of eternal wealth, purity, and auspiciousness. Thus, as per popular belief, buying gold on Akshaya Tritiya will bring prosperity to the household.

People believe that the cosmic energies of the universe align in a way that attracts positive results. Thus, any new investments or purchases made on this day are likely to yield positive results.

Auspicious Timings to Buy Gold on Akshaya Tritiya

• Akshaya Tritiya Gold Purchase Timings — 5.31 pm on April 29 to 5.41 am on April 30 (duration: 12.11 hours).

Auspicious Choghadiya timings overlapping Akshaya Tritiya

• Evening Muhurat (Labha) - 08:16 PM to 09:37 PM
• Night Muhurat (Shubha, Amrita, Chara) - 10:57 PM to 03:00 AM, Apr 30
• On April 30: Akshaya Tritiya Gold Purchase Timings —  05.41 am to 12.18 pm (duration: 8.30 hours)

Auspicious Choghadiya timings overlapping Akshaya Tritiya

• Morning Muhurat (Shubha) - 10:39 AM to 12:18 PM
• Morning Muhurat (Labha, Amrita) - 05:41 AM to 09:00 AM

Disclaimer: The views and recommendations made above are those of individual analysts, and not of Mint. We advise investors to check with certified experts before taking any investment decisions.