Buy now pay later platform gaining popularity: 68% customer from outside tier 1 city, says ZestMoney
'The average ticket size for buy now pay later was higher last year and it played a crucial role in reviving consumer demand, especially for large ticket products,' the company
ZestMoney, India's leading artificial intelligence driven 'buy now pay later' platform, observed a huge growth in customer base and demand in 2020. The EMI financing platform on Thursday released its annual report outlining how Indian customers used ZestMoney amid a pandemic. It witnessed 20% increase in its women customer base in 2020, according to report.