HDFC Life’s new annuity campaign makes retirement planning look attractive1 min read 20 Aug 2020, 06:39 AM IST
Retirement is way cooler now, shows HDFC Life's new annuity campaign
HDFC Life has recently launched an annuity campaign. HDFC Life has built an inspiring narrative that challenges the audience’s mind set around retirement. The ad conveys that human potential is beyond one’s retirement years thereby inspiring individuals to choose a retirement product that enables fulfillment of dreams. It is centered on HDFC Life’s annuity product ‘Pension Guaranteed Plan’. According to the insurance company, the plan is designed to provide guaranteed monthly income which not only secures an individual’s retirement but also enables one to fulfill the dreams of their youth which got abandoned once responsibilities took over.