3 min read.Updated: 23 Jun 2022, 12:23 PM ISTVipul Prasad
Loss aversion prevents us from selling stocks that are below their buy price
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Investing in stocks is all about identifying and buying a good stock, holding it for a sufficiently long period, and selling it at an opportune time. The third part of this process — selling the stock generally does not get the importance it deserves, in turn resulting in sub-optimal returns in the markets even from good stock calls.