India’s crypto boom is moving beyond men in metros: How women and small-towns are driving the shift?

India’s crypto market is witnessing a shift in investor behaviour as women and participants from Tier 2 and Tier 3 cities emerge as influential forces. While women investors are increasingly favouring long-term, diversified portfolios over speculative bets, non-metro investors are expanding the reach of digital assets beyond traditional urban hubs.

Edul Patel, Founder and CEO of Mudrex, explains how these trends are helping foster a more mature and sustainable crypto ecosystem.

How women approach crypto investing

Women investors in India are approaching crypto with greater patience and discipline, making them an increasingly stabilising force in the market, Patel says.

According to Mudrex survey,

• women crypto investors are exhibiting a higher conviction in buy-and-hold strategies at 46.4%, compared to 40.7% of men.
• they appear to be more focused on total portfolio health and diversification rather than chasing short-term price spikes.
• By treating crypto as a satellite asset within a larger, balanced portfolio, they inherently lower their exposure to panic-selling.
• They are more likely to take the time to research and observe market cycles before committing capital.

“This measured participation is exactly the kind of behavior that turns a volatile asset class into a sustainable wealth-creation tool. And hence, their approach is becoming an example of the kind of responsible investing that can help India's crypto market grow and mature,” he adds

How is non-metro India contributing to the next phase of crypto adoption and growth?

Non-metro and Tier 2 and 3 markets are increasingly becoming the backbone of the next phase of crypto’s growth in India.

“We are seeing a decentralisation of the Indian crypto narrative, where traders and investors outside the traditional metros are adopting a more pragmatic approach.”

Just as these regions adopted and continue to drive India’s global leadership in mobile-first fintech, they are now bringing an informed approach to crypto adoption.

Mudrex data reveals latest crypto trends:

• 41.2% of respondents identify as long-term buy-and-hold investors. Short-term traders account for just 25.8%.
• The age-based trends add another dimension to this behavioural shift. Short-term trading peaksat 32% among the 18–24 cohort and drops steadily to just 7.9% among those aged 55 and above.
• The allocation data also reinforces this picture. Nearly half, or 49% of all respondents keep their crypto exposure below 10% of their total portfolio
• The clearest demonstration of this trend is in the money itself. SIP openings on Mudrex grew over 220% in 2025. Average monthly contributions climbed to ₹4,000– ₹6,000 by December of the same year.