Study says 65% of respondents keen on buying insurance online
- The growing presence of e-commerce and digital wallet apps presents opportunities for innovative partnerships between insurers and digital platforms to bridge the $369 billion health protection gap in India
NEW DELHI: Supportive government policies and a covid-enforced spike in digital activity are pushing consumers, and their insurance needs, online, says a Swiss Re study released on 13 January. The survey results underline Indian consumers’ extensive use of digital platforms and their preference to purchase insurance through them.
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