Anupam Mittal of Shaadi.com tries out ’15-second saree’ on Shark Tank India Season 4 | Watch video

Shark Tank India Season 4: Anupam Mittal, the CEO of People Group and Shaadi.com, is making headlines after Shark Tank India dropped a teaser of its latest episode 16 which shows the entrepreneur trying his hands at a saree. A woman entrepreneur came up with an innovative saree that can be worn in ‘15 seconds’. The traditional outfit also fulfils the need of contemporary living, having a pocket attached to it.

‘15-second saree’

The post on Instagram states, “A saree that’s ready in 15 seconds, a device for healthier knees, and skincare just for kids – Episode 16 is innovation at its best!” In the latest episode of the business reality show Shark Tank India Season 4, viewers can catch a glimpse of Anupam Mittal who tries to wear the saree within the stipulated time.

The caption to another post states, “A saree that fits your style in just 15 seconds? Aseem’s innovation is changing the game!”

Shark Tank panellist Vineeta pointed out that the value to the consumer of this product would not be equal to four times that of a regular saree.

Social media strongly reacted to the post, as one user stated, “Crazy episode Anupam.” Another user quipped, “Tony Stark in saree.” A third user remarked, “It's indeed crazy but a great episode.” A fourth user commented, “I have ordered and used @aseembyaseemshakti . Quite like it !”

A fifth user replied, “I really love how women react joyfully seeing pockets in their dresses. And that too saree.” A sixth user responded, “I literally got the same blue saare and more and i love them.” A seventh user commented, “It’s a doremon pocket.”

This comes after Anupam Mittal made sharp remarks at social media influencer Vijay Nihalchandani, who pitched a business idea during the show. The business and finance influencer presented his startup, Make My Payment, but was given a blunt reality check. Dismissing the idea, Shaadi.com CEO said, “Isse acha thela laga lo.” The application Make My Payment sends automated payment reminders to defaulting debtors.