A warehousing platform straightens out stress points for farmers4 min read . Updated: 14 Mar 2021, 09:53 PM IST
Arya operates 1,800 warehouses of its own. And it has brought in 2,400 more third-party warehouses on a digital marketplace, a2zgodaam.com that it launched last year amid the pandemic.
Two of the biggest pain points for Indian farmers are sales and cash flow. They’re at the mercy of traders who can wait it out, while farmers can’t because they have to sell the produce before it spoils. This often forces them to sell at a lower price. Moreover, farmers are also vulnerable to payment delays and usurious rates from moneylenders as they’re again timebound in their need to get the next season’s crops planted.
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