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Ruchyeta Bhatia is the co-founder of Love & Cheesecake. A major in economics from Jai Hind college in Mumbai, Bhatia started her career in advertising in Nielsen. She subsequently moved to Ogilvy, where she handled digital marketing strategies. The 34-year-old left her advertising career to start a paintball club in Lonavla, before setting up dessert chain Love & Cheesecake in 2012.
What is your greatest extravagance?
Great food and a lot of travelling! I am experimental with my food habits, and travelling extensively has given me the opportunity to try a fair share of cuisines and kinds of food.
What do you consider the most overrated virtue?
Obedience.
Which words or phrases do you most overuse?
“How do we make this better”, “Missing the forest for the trees”, “Long term”.
Which talent would you most like to have?
Ability to strike a conversation with anyone. Some people are so good at it. I’m terrible at it!
If you could change one thing about yourself, what would it be?
I often tend to take things too personally. I’m slowly learning to understand the difference between “things I can control” and “things I can’t”. It’s a work in progress.
What is your most treasured possession?
I have reports cards and school certificates all the way back from my play school days. I’ve also kept every greeting card, letter and slam book I have ever got. Some of those memories seem so surreal now.
What is your most marked characteristic?
I am obsessed with details.
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