Agri startup uses franchise route to smart fields
- Patna’s DeHaat uses tech to help two lakh farmers in Bihar, Jharkhand, Odisha and Uttar Pradesh get better returns
- It’s a hub-and-spoke model where nodal warehouses connect with DeHaat centres, which link up to farmers in a 5km radius
Dheet hai yeh, manenge nahin (they’re stubborn, they won’t go away)," said the farmer. He was referring to a bunch of engineering grads trying to persuade farmers to switch to rajma (red kidney beans) from wheat. This was in 2011 near Vaishali in Bihar, recalls Shashank Kumar, who was part of a foundation started by alumni of IIT Delhi and Kharagpur to help farmers.
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