Crisis can be a great time to drive change and shift market share: Jeff Immelt5 min read . Updated: 18 Mar 2021, 02:35 PM IST
- The former CEO of GE speaks about his new book Hot Seat and all the flak he got for the missteps he made during his long tenure
In the pantheon of star-crossed CEOs, Jeff Immelt, formerly the top boss of General Electric (GE), occupies a special place. A day after he took over the job from Jack Welch, counted as one of the finest CEOs ever, the Twin Towers fell in the 9/11 attacks—and with it the stocks of GE, which had high stakes in the aviation industry. By the time he retired in 2017, Immelt had faced more downs than ups and a constant barrage of criticism for sinking one of the world’s finest companies, co-founded by none other than Thomas Alva Edison, who discovered electricity.
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