Enter the world of virtual reality
VR hands viewers the experience of, quite literally, entering the scene and soaking in a 360-degree view of the environment
The technology was already present in the West, but it became commercially viable in early 2015 once powerful smartphones were available
Sairam Sagiraju, 31, first encountered the world of virtual reality (VR) when he was a creative head at Housing.com. He was looking to create short videos in VR for the real estate search portal, and as part of his first brush with the medium, he couldn’t over the experience of looking at a dinosaur straight in the eye. It made the Mumbai-based Sagiraju realize the potential of VR to narrate stories he had in mind. So, in 2015, he co-founded Meraki Virtual Reality Studios to makes virtual reality films that place his audience at the heart of all the action.